VERITAS, THE WORLD'S BEST COFFEE
All Veritas coffees are roasted from the highest quality organically grown Arabica coffee beans. Veritas coffee beans, like fine wines, reveal the character of the soil they were grown in. Our coffee beans come from fertile soils organically cultured and rich in potassium, nitrogen, and phosphorus which produces the complex character and the rich, smooth, non-acidic taste that all Veritas drinkers enjoy.

ARABICA vs. ROBUSTA BEANS
Veritas coffee beans are meticulously inspected and jealously guarded to be sure that not even one inferior robusta bean is ever blended in. The robusta bean is an inferior, inexpensive bean producing bitter coffee. In fact, "robusta coffee is so cheap that many roasters cannot resist using it — primarily because there are many uninformed coffee drinkers who do not care what passes their lips." — Timothy J. Castle & Joan Nielsen, The Great Coffee Book. Grocery stores and specialty roasters are unashamedly selling Americans coffee made with this vastly inferior bean.

VERITAS CAFFEINE
Veritas coffee delivers the exotic Arabica caffeine in a smooth and appealing way, leaving out the jitters and upset stomach associated with robusta coffee beans. Many Veritas coffee drinkers have switched back from decaf and are once again able to enjoy the pleasant effects of caffeine, such as euphoric moods and increased, sustained energy.

VERITAS ROASTING PROCESS
Veritas uses the ancient drum roasting process, which has never been improved. Most coffee today is made using the cheaper, inferior fluid bed process. Veritas also uses one-way air release valve bags that allows the RoastMaster to fresh-pack your coffee beans and ship them immediately. This is vastly superior to the vacuum packing used by other companies, which gives the impression of freshness, but actually requires the coffee beans to sit deteriorating and exposed for several days before packing.

Indeed, Veritas is truly the most honest cup of coffee you've ever tasted!