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ALWAYS buy VERITAS® certified organic Arabica coffee beans. Organic coffee beans are pesticide free and grown in rich fertile soil. Arabica beans are the world's finest coffee beans.
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NEVER buy pesticide grown coffee. Coffee sold to the U.S. is the most pesticide applied crop of any that we eat or drink. Many of these pesticides are actually outlawed for use in the U.S.!
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ALWAYS buy VERITAS® drum-roasted Arabica coffee beans. Although more labor intensive, a RoastMaster watches and listens for the perfect moment to stop the roast and begin the process of packaging.
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NEVER buy coffee roasted using the common fluid bed roasting process. This is a machine roast, which at the end has the hot dry beans cooled by water soaking. This adds water weight (which you pay for).
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ALWAYS buy organic Swiss Water® Processed Decaffeinated coffees - the very best process available and completely chemical free.
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NEVER drink coffee that has been chemically decaffeinated. The most commonly used chemical is a poisonous industrial solvent!
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ALWAYS be sure your coffee is packaged in multi-layer bags with one-way air release valves. This allows the RoastMaster to fresh-pack your VERITAS® Arabica coffee beans directly from the Roaster and ship them to you immediately. (Use our overnight service and your VERITAS® Coffee just might arrive to you still warm.)
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NEVER buy vacuum-packed coffee. Vacuum-packing requires the coffee to set, deteriorating for a minimum of five days after roasting before it can be vacuum-packed. This allows the roaster to give you the impression of fresh packaging when they are actually gaining the benefit of huge production runs that they will work off of for several days.
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ALWAYS unlock the flavor by grinding VERITAS® whole beans just prior to brewing and, when possible, use a stainless steel French Press for a perfect cup of coffee.
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NEVER buy coffee roasted overseas. It spends weeks in transit in ship holds that are not climate controlled. Also, never buy bulk coffee in grocery stores as the open air dispensers allow ongoing deterioration until it is sold.
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